Hai guys...sorry for not post anything here lately..Now i would like to share something which very basic in marketing philosophy..How you diffrientiate between needs, wants and demands..let look this scenerio...
When we hungry wee need something to eat to make ourself stay alive..it is food.....but people in malaysia thinking about nasi ayam and people in Italy thinking of sphageti and japanese thinking of shusi...when you think about to eat Nasi Ayam you start calculating how much you have to spend for that Menu..Nasi Ayam at pasar Malam cost you RM3 but Nasi Ayam at Chicken Rice Shop Restaurant sell at more than RM7 per set. There is only RM5 inside your purse now..What is your choice...of course buy Nasi Ayam at Pasar Malam...
Lets go back to the marketing subject..need for something to eat is NEED and thinking of Nasi Ayam,, spagheti or sushi is WANTS..When wants has to negotiate with the resourses you have or the ability regarding financial issues, its call DEMAND..
Remember..
Wants are often distinguished from needs. A need is something that is necessary for survival (such as food and shelter), whereas a want is simply something that a person would like to have.Wants are shaped by the culture of the society. It is why people in Malaysia eat rice and people in US eat steak, hurmberger etc.Demand occur when its refer to the purchasing power of the people in the market.Consumer demand is a want for a specific product supported by an ability and willingness to pay for it. Starbuck can sell coffee at RM9.90 per cup but Mamak stall only can sell it at RM1.50 per cup.
Marketeer jobs is to manipulate this three concept to make them deliver competitive product to satisfy the needs of target market and profitable to the company.
Refer to this link to more understand about marketing concept,production concept, sales concept and societal marketing concept.
http://www.netmba.com/marketing/concept/
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salam puan.i just like 2 ask u about the assgment that u post 2 us.about the demographic and federal constitution.my problem is whether we need 2 find the point based on the slides?because in slides demographic have been divided into 3.there are age,social and lifestyle.
ReplyDeletebut can we find anyother demographic such as demographic in death rate or else?
and one more thing about the legislation it is a wide topic 2 cover up.we need 2 find in what way?
salam.puan i'm sorry but i not really clear with the assgment that u sign for us.
ReplyDeleteis it we need 2 determine the value of positioning product that we selected?