Hai guys...sorry for not post anything here lately..Now i would like to share something which very basic in marketing philosophy..How you diffrientiate between needs, wants and demands..let look this scenerio...
When we hungry wee need something to eat to make ourself stay alive..it is food.....but people in malaysia thinking about nasi ayam and people in Italy thinking of sphageti and japanese thinking of shusi...when you think about to eat Nasi Ayam you start calculating how much you have to spend for that Menu..Nasi Ayam at pasar Malam cost you RM3 but Nasi Ayam at Chicken Rice Shop Restaurant sell at more than RM7 per set. There is only RM5 inside your purse now..What is your choice...of course buy Nasi Ayam at Pasar Malam...
Lets go back to the marketing subject..need for something to eat is NEED and thinking of Nasi Ayam,, spagheti or sushi is WANTS..When wants has to negotiate with the resourses you have or the ability regarding financial issues, its call DEMAND..
Remember..
Wants are often distinguished from needs. A need is something that is necessary for survival (such as food and shelter), whereas a want is simply something that a person would like to have.Wants are shaped by the culture of the society. It is why people in Malaysia eat rice and people in US eat steak, hurmberger etc.Demand occur when its refer to the purchasing power of the people in the market.Consumer demand is a want for a specific product supported by an ability and willingness to pay for it. Starbuck can sell coffee at RM9.90 per cup but Mamak stall only can sell it at RM1.50 per cup.
Marketeer jobs is to manipulate this three concept to make them deliver competitive product to satisfy the needs of target market and profitable to the company.
Refer to this link to more understand about marketing concept,production concept, sales concept and societal marketing concept.
http://www.netmba.com/marketing/concept/
Wednesday, January 27, 2010
Tuesday, January 19, 2010
Tutorial for 22/1/2010
Salam and cheers to all of you....
Task for this week
Please identify any company that highly invest in the corprate social responsible to its bisness.
Work in Group of 3-4 students and present by using power point in 8 minutes..
Enjoy your task....happy working
Task for this week
Please identify any company that highly invest in the corprate social responsible to its bisness.
Work in Group of 3-4 students and present by using power point in 8 minutes..
Enjoy your task....happy working
Monday, January 11, 2010
MOU of Mkt 243 dec-April 2010
LEARNING & TEACHING APPROACHES
The emphasis in teaching Principles and Practice of Marketing is not simply on the transferring and acquirement of knowledge, but in actively engaging the students to understand and appreciate the subject matter. In this class students will be responsible for their own learning and professional development.
A range of interactive modes is used – class discussions, problem based learning, class presentations, and participatory teaching (with emphasis on flexibility, problem solving and project development).
The learning and teaching during the course will be supplemented by on-line learning support (e-learn), intended to enable information sharing.
Late acceptance policy:
Extensions of time to complete assignments will only be granted in very exceptional circumstances. This is to ensure:
You are treated with fairness and consistency and
Lecturers can manage the marking of assessments in an efficient manner
If you are unable to complete assignment work on time it is preferable to hand in an incomplete assignment rather than take additional time and get further behind with subsequent course work. If you are falling behind with your work you should contact the lecturer at the earliest opportunity.
To be granted an extension, you must:
Approach the course lecturer before the assignment is due and be seeking an extension based on compassionate grounds.
PLAGIARISM AND DISHONESTY
This course regards most seriously any acts of dishonesty relating to assessment. Any such acts will result in a mark of zero for the assessment and may lead to disciplinary action.
In this course cheating includes:
• plagiarism
• unauthorised collaboration
• examination misconduct
• theft of other student’s work
Plagiarism
Plagiarism means borrowing from the work of another without indicating by referencing (and by quotation marks where exact phrases are borrowed) that the ideas expressed are not one’ own. Students may use the ideas and information of other authors, but this use must be acknowledged. It is not acceptable to submit an assignment that is simply paraphrasing of extracts from other authors: the work submitted must include some intellectual contribution of the student.
Unauthorised Collaboration
Unauthorized collaboration means joint effort between students or students and others, in preparing material submitted for assessment, except where this has been approved by the course program. Students are encouraged to discuss matters covered in classes, but when writing an assignment, report, essay, or other piece of assessed work, the recording and treatment of the data and the expression of ideas and argument must be the student’s own work.
The emphasis in teaching Principles and Practice of Marketing is not simply on the transferring and acquirement of knowledge, but in actively engaging the students to understand and appreciate the subject matter. In this class students will be responsible for their own learning and professional development.
A range of interactive modes is used – class discussions, problem based learning, class presentations, and participatory teaching (with emphasis on flexibility, problem solving and project development).
The learning and teaching during the course will be supplemented by on-line learning support (e-learn), intended to enable information sharing.
Late acceptance policy:
Extensions of time to complete assignments will only be granted in very exceptional circumstances. This is to ensure:
You are treated with fairness and consistency and
Lecturers can manage the marking of assessments in an efficient manner
If you are unable to complete assignment work on time it is preferable to hand in an incomplete assignment rather than take additional time and get further behind with subsequent course work. If you are falling behind with your work you should contact the lecturer at the earliest opportunity.
To be granted an extension, you must:
Approach the course lecturer before the assignment is due and be seeking an extension based on compassionate grounds.
PLAGIARISM AND DISHONESTY
This course regards most seriously any acts of dishonesty relating to assessment. Any such acts will result in a mark of zero for the assessment and may lead to disciplinary action.
In this course cheating includes:
• plagiarism
• unauthorised collaboration
• examination misconduct
• theft of other student’s work
Plagiarism
Plagiarism means borrowing from the work of another without indicating by referencing (and by quotation marks where exact phrases are borrowed) that the ideas expressed are not one’ own. Students may use the ideas and information of other authors, but this use must be acknowledged. It is not acceptable to submit an assignment that is simply paraphrasing of extracts from other authors: the work submitted must include some intellectual contribution of the student.
Unauthorised Collaboration
Unauthorized collaboration means joint effort between students or students and others, in preparing material submitted for assessment, except where this has been approved by the course program. Students are encouraged to discuss matters covered in classes, but when writing an assignment, report, essay, or other piece of assessed work, the recording and treatment of the data and the expression of ideas and argument must be the student’s own work.
Tutorial for 15/01/2010
Form a group of 3 students..choose one company by your choice. Explain:
1.Explain background of the company-history,product or service
2.Briefly that company sales and marketing aktivity.
3. Explain what is the company compettitive advantage.
Presentation should be in power point
Every group entitle to present in 8minutes plus Q&A.
Happy working...all the best..
1.Explain background of the company-history,product or service
2.Briefly that company sales and marketing aktivity.
3. Explain what is the company compettitive advantage.
Presentation should be in power point
Every group entitle to present in 8minutes plus Q&A.
Happy working...all the best..
Assigment for mkt 243
MKT 420 PRINCIPLES & PRACTICE MARKETING
Group Assignment (15%)
Requirement:
1. Students are required to form a group (4-5 members).
2. Choose one existing company. Analyze the Marketing Mix used by the particular company.
3. Each group will present their report for 20 minutes inclusive Q & A session (5%)
4. A written report on the study is also required to be submitted (10%).
5. Assignment should be computer typed using 1.5 spacing on A4 paper and using font type ‘Arial’ size 12.
6. Typing should be on one side each of the pages only.
7. Pages are to be numbers consecutively with minimum 20 pages exclude appendix.
8. The assignment should be submitted with a cover sheet stating
a. Title
b. Subject
c. Lecturer’s name
d. Student’s Name
e. Group/programmed
f. Submission date : 16 April 2009
9. Failure to submit by the due date would result in the candidate being awarded zero marks. Assignment submitted late without prior application for an extension or medical evidence will not be accepted. Extensions are granted only because of circumstances.
10. A written report must include the following:
a. Executive summary 10
b. Introduction 10
c. Background of company 10
d. Content and topic analysis 40
e. Conclusion 10
f. List of references/bibliography 10
g. Appendix 5
h. Presentation (Physical Report) 5
TOTAL 100
Group Assignment (15%)
Requirement:
1. Students are required to form a group (4-5 members).
2. Choose one existing company. Analyze the Marketing Mix used by the particular company.
3. Each group will present their report for 20 minutes inclusive Q & A session (5%)
4. A written report on the study is also required to be submitted (10%).
5. Assignment should be computer typed using 1.5 spacing on A4 paper and using font type ‘Arial’ size 12.
6. Typing should be on one side each of the pages only.
7. Pages are to be numbers consecutively with minimum 20 pages exclude appendix.
8. The assignment should be submitted with a cover sheet stating
a. Title
b. Subject
c. Lecturer’s name
d. Student’s Name
e. Group/programmed
f. Submission date : 16 April 2009
9. Failure to submit by the due date would result in the candidate being awarded zero marks. Assignment submitted late without prior application for an extension or medical evidence will not be accepted. Extensions are granted only because of circumstances.
10. A written report must include the following:
a. Executive summary 10
b. Introduction 10
c. Background of company 10
d. Content and topic analysis 40
e. Conclusion 10
f. List of references/bibliography 10
g. Appendix 5
h. Presentation (Physical Report) 5
TOTAL 100
Introduction to Marketing
American Marketing Association Definition
Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders
Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders
Sunday, January 10, 2010
Welcome to MKT 243
Course Fundamental of Marketing
SubjectStatus Core
Program Bachelor in Accounting
Group Semester 2
Credit Hours 3 hours
Contact Hours 4 hours
Code MKT 243
Assessment Test 1 10%
Test 2 10%
Project and assignment
/Presentation 10%
Quizzes 10%
Final Exam 60%
TOTAL 100
Lecturer
Pn Nor Hamiza Bt Mohd Noor
HP: 012-6723278
Room no. 2014A KAG
Email: mizadgreat@yahoo.com.my
Norhamiza266@bdrmelaka.uitm.com.my
Course Objectives
Upon completion of this course, students should be able to:
1. Understand the basic principles of marketing especially the marketing mix;
product prices place and promotion.
2. Demonstrate the application of marketing concepts and theories in the
business world
Synopsis
This Course examines the fundamental, practical, managerial approach to marketing. Its gives the student a comprehensive, innovative, managerial and practical introduction to marketing.
References
Kotler, Philip and Gary Armstrong, Principles of Marketing, 11th edition, Prentice Hall, 2006.
Additional References
Gary Armstrong & Philip Kolter; Marketing: An Introduction, 6th Edition, Prentice Hall., 2003
Frances Brassington & Stephen Pettitt; Principles of Marketing, 3rd. Edition, Prentice Hall.’ 2002
Dalrymple, Douglas J & Leonard J. Parsons; Basic Marketing
Management, John Wiley & Sons Publishing., 1997
SubjectStatus Core
Program Bachelor in Accounting
Group Semester 2
Credit Hours 3 hours
Contact Hours 4 hours
Code MKT 243
Assessment Test 1 10%
Test 2 10%
Project and assignment
/Presentation 10%
Quizzes 10%
Final Exam 60%
TOTAL 100
Lecturer
Pn Nor Hamiza Bt Mohd Noor
HP: 012-6723278
Room no. 2014A KAG
Email: mizadgreat@yahoo.com.my
Norhamiza266@bdrmelaka.uitm.com.my
Course Objectives
Upon completion of this course, students should be able to:
1. Understand the basic principles of marketing especially the marketing mix;
product prices place and promotion.
2. Demonstrate the application of marketing concepts and theories in the
business world
Synopsis
This Course examines the fundamental, practical, managerial approach to marketing. Its gives the student a comprehensive, innovative, managerial and practical introduction to marketing.
References
Kotler, Philip and Gary Armstrong, Principles of Marketing, 11th edition, Prentice Hall, 2006.
Additional References
Gary Armstrong & Philip Kolter; Marketing: An Introduction, 6th Edition, Prentice Hall., 2003
Frances Brassington & Stephen Pettitt; Principles of Marketing, 3rd. Edition, Prentice Hall.’ 2002
Dalrymple, Douglas J & Leonard J. Parsons; Basic Marketing
Management, John Wiley & Sons Publishing., 1997
Subscribe to:
Posts (Atom)
