Welcome to MKT 243

Course Fundamental of Marketing
SubjectStatus Core
Program Bachelor in Accounting
Group Semester 2
Credit Hours 3 hours
Contact Hours 4 hours
Code MKT 243
Assessment Test 1 10%
Test 2 10%
Project and assignment
/Presentation 10%
Quizzes 10%
Final Exam 60%
TOTAL 100

Lecturer

Pn Nor Hamiza Bt Mohd Noor
HP: 012-6723278
Room no. 2014A KAG
Email: mizadgreat@yahoo.com.my
Norhamiza266@bdrmelaka.uitm.com.my


Course Objectives
Upon completion of this course, students should be able to:

1. Understand the basic principles of marketing especially the marketing mix;
product prices place and promotion.
2. Demonstrate the application of marketing concepts and theories in the
business world

Synopsis

This Course examines the fundamental, practical, managerial approach to marketing. Its gives the student a comprehensive, innovative, managerial and practical introduction to marketing.
References

Kotler, Philip and Gary Armstrong, Principles of Marketing, 11th edition, Prentice Hall, 2006.

Additional References

Gary Armstrong & Philip Kolter; Marketing: An Introduction, 6th Edition, Prentice Hall., 2003

Frances Brassington & Stephen Pettitt; Principles of Marketing, 3rd. Edition, Prentice Hall.’ 2002

Dalrymple, Douglas J & Leonard J. Parsons; Basic Marketing
Management, John Wiley & Sons Publishing., 1997