Assigment for mkt 243

MKT 420 PRINCIPLES & PRACTICE MARKETING
Group Assignment (15%)
Requirement:
1. Students are required to form a group (4-5 members).
2. Choose one existing company. Analyze the Marketing Mix used by the particular company.
3. Each group will present their report for 20 minutes inclusive Q & A session (5%)
4. A written report on the study is also required to be submitted (10%).
5. Assignment should be computer typed using 1.5 spacing on A4 paper and using font type ‘Arial’ size 12.
6. Typing should be on one side each of the pages only.
7. Pages are to be numbers consecutively with minimum 20 pages exclude appendix.
8. The assignment should be submitted with a cover sheet stating
a. Title
b. Subject
c. Lecturer’s name
d. Student’s Name
e. Group/programmed
f. Submission date : 16 April 2009
9. Failure to submit by the due date would result in the candidate being awarded zero marks. Assignment submitted late without prior application for an extension or medical evidence will not be accepted. Extensions are granted only because of circumstances.

10. A written report must include the following:

a. Executive summary 10
b. Introduction 10
c. Background of company 10
d. Content and topic analysis 40
e. Conclusion 10
f. List of references/bibliography 10
g. Appendix 5
h. Presentation (Physical Report) 5
TOTAL 100